We offer a thoughtful, strategy-led approach to branding & website design, built for long-term use.
Our services are designed to give lifestyle brands and creative professionals a clear, reliable foundation. The goal is to support your brand through everyday use, long-term growth, and consistent expression across every touchpoint.
Explore our Signature Services Below
The Mini Brand
2-3 Week timeline
Designed for solopreneurs and early-stage brands that need a clear, professional foundation to launch or refine their brand.
The Mini Brand focuses on the essentials, pairing a streamlined strategy phase with core visual identity elements. It includes foundational logos, supporting brand marks, and a custom color and typography system, all documented in a concise style guide. The result is a thoughtful, easy-to-use brand designed to support confident early growth.
Deliverable list:
+ Custom color palette
+ Custom typography suite
+ Mini style guide
+ 2 Rounds of revision
+ Mini brand strategy
+ Primary logo
+ Secondary logo
+ 1 Brand mark
The Basic Package
3-4 Week timeline
Designed for new, growing brands that need a more robust, long-term foundation and are ready to invest in a fully developed brand system.
The Basic Package offers a full-scope brand strategy paired with a complete visual identity, giving your brand clarity, consistency, and depth from the outset. It includes primary and secondary logos, a comprehensive set of brand marks, and a fully custom color palette and typography suite. All elements are documented in a full brand style guide, providing a clear framework your brand can rely on as it grows.
Deliverable list:
+ Custom color palette
+ Custom typography suite
+ Full scope style guide
+ 2 Rounds of revision
+ Full scope brand strategy
+ Primary logo
+ Secondary logo
+ 3 Brand marks
The Standard Package
4-6 Week timeline
Designed for new, established or scaling brands that need a comprehensive, flexible brand system with supporting collateral to show up consistently across platforms.
The Standard Package builds on a full brand strategy with an expanded visual identity and supporting brand assets. In addition to core logos, brand marks, and a custom color and typography system, this package includes brand patterns and multiple collateral items to extend the brand into real-world and digital applications. Everything is documented in a full-scope style guide, giving your team a clear, usable framework to apply the brand with confidence as it continues to grow.
Deliverable list:
+ 1 Digital collateral item
+ Custom color palette
+ Custom typography suite
+ Full scope style guide
+ 2 Rounds of revision
+ Full-scope brand strategy
+ Primary logo
+ Secondary logo
+ 6 Brand marks
+ 1 Brand pattern
+ 1 Print collateral item
Squarespace Website Design
3-4 Week timeline
Designed for brands that need a thoughtful, functional website that clearly communicates their offering and supports day-to-day business needs.
The Squarespace Website Design service delivers a well-structured, custom website built with clarity, usability, and performance in mind. The process includes research, wireframing, copywriting, and responsive design across desktop and mobile, ensuring the site feels cohesive and intuitive. Basic SEO, testing, and post-launch support are included to ensure a smooth launch and a website that continues to perform after going live.
Deliverable list:
+ Basic SEO
+ Testing + quality assurance
+ Performance optimization
+ 1-Week of post-launch support
+ 4-6 Pages
+ Wireframing + research
+ Copywriting
+ Desktop + mobile design
Creative Retainer
2-Month minimum contract
Designed for established brands that need ongoing design support and want a consistent, trusted creative partner for day-to-day collateral.
The Creative Retainer offers flexible, monthly access to design support without the need for repeated project onboarding. Clients reserve a set number of hours each month to use across a range of collateral needs, from marketing assets to internal materials, all at a discounted hourly rate. This arrangement allows for continuity, efficiency, and thoughtful execution as your brand evolves over time.
Deliverable list:
+ Social media graphics
+ Newsletter templates
+ Landing page design
+ Fliers, letterheads, etc.
+ Apparel design
+ Small packaging items
+ Stickers, business cards, etc.
+ …and lots more!
Here’s a little about what to expect while working together
Our goal is to provide you with a clear, collaborative process that makes getting started feel easy.
Step 1: Let’s get connected!
The process begins with an inquiry followed by a discovery call. This is our opportunity to talk through your business, goals, and vision, and to make sure the scope, timing, and approach feel like the right fit on both sides.
Step 2: Project Prep
After our discovery call, we will finalize the details and get everything in place. This includes signing the contract, submitting your deposit, and completing a new client questionnaire. These steps allow us to gather the information needed to move forward thoughtfully and with clear direction from day one.
Step 3: The fun part begins!
With the foundation set, we move into the heart of the project. Strategy and design work unfold in intentional phases, supported by structured feedback and revision rounds. The process concludes with a thorough handoff, equipping you with everything you need to confidently use and apply your brand or website moving forward.
I’m Emma, BTW-brand designer, strategic thinker, and the gal you’ll be working with throughout the process.
I’m based in Columbus, Ohio, with a background in communications and graphic design and a long-standing love for creative work. When I’m not designing, you’ll usually find me on a long walk with my husband (Blake) and golden retriever (Weller), reading a good book, or working through ideas with an iced coffee in hand. Creativity is a constant in my life, and that curiosity and energy carry directly into the way I approach my work with clients.
I’m so happy you’re here!
